The 13th installment of Kobe Shimbun Mikiban's "Academic Exploration - Introductory Lecture at Kansai International University" series is "Exploring Asian Management Strategies" by Professor Xiao Wei of the Department of Business Administration, Faculty of Business Administration, who specializes in international management.
In the article, Professor Xiao introduced a course on "Asian Marketing Theory" currently being offered at the Department of Business Administration. “Asia, which is achieving sustainable economic growth, is attracting attention from the world as a promising market, but Asia is vast and has a wide variety of cultures, religions, economic levels, etc., and a uniform strategy will not work. Japanese pop culture, such as anime, manga, and games, is widespread in Asia, and we should focus on the commonalities of culture when developing the Asian market."
Published: 2022.1.28 Kobe Shimbun Mikiban
“Academic Inquiry: Introductory Lecture at Kansai University of International Studies (13) Searching for Asian Management Strategy”
In principle, this series will be published on the 4th Thursday.
Once a month, the faculty members of the Department of Psychology, Department of Business Administration, and Department of Nursing provide topics that can be understood by junior high school students as a gateway to research and learning.
