The etymology of sightseeing has the meaning of "watching the lights of other countries".Due to the corona crisis, the lights of other countries can only be seen online.
In the fall of 2021, the world is on the move again.Many countries have immigration policies. The EU is now ready for intra-regional tourism.Japan will soon follow suit.
In addition, corporate business plans are showing aggressive development.
For example, in 2022, Royal Park Hotels, which is operated by Mitsubishi Estate, plans to open a luxury hotel specializing in lodging in Kyoto (spring) and a hotel specializing in lodging in Ginza, Tokyo.There are eight stores in the Kansai area.Naturally, there is a strong desire to recruit new employees.Good news for students who want to be active in the hotel business in the future.
The hotel business in Japan used to be a composite type, with guest rooms, restaurants and bars, and banquet halls.However, when comparing sales and profits, the profit margin of the guest room division is overwhelmingly high.For this reason, hotel development in recent years has become mainstream, focusing on guest rooms.It is also about developing guest rooms and branding with new ideas.
Now, at university, I am learning not only hotel management, but also product development through design thinking.You can't get customers' support just by having a good design.The point is how to draw a story in the product.
From now on, learning about tourism will require a broad perspective and divergent thinking* (diffusing thinking).It can be said that the brand development of Royal Park Hotels introduced above is designed for customers.
* Divergent thinking (diffusive thinking) is to think freely within the given conditions and come up with various ideas without being bound by preconceived notions.
Associate Professor Toshimasa Ichio, Department of Tourism, Faculty of Contemporary Society
⇒Faculty of International Communication Department of Tourism page
⇒Department of Tourism, Faculty of Contemporary Society
