On January 1th (Sat), we received the President's Award and Excellence Award at the Japan Tourism Management Association's "Next Generation Tourism Management Forum" held online.
Continuing from last year, we have been working on experiential learning with Kobe Winery.This year's theme was "How to promote Kobe wine to the Hong Kong market?"
Therefore, the team of Yuya Nakayama, Danka Nakajima, Airisa Ueda, Juwei Sawamura, and Tun Danzui, with the theme of "Enjoying Kobe Wine with the Family", won the President's Award for the highest award.
As for the content, we focused on the culture of Hong Kong people who value their families, and since it is possible to visit with your family when you come to Japan, we will offer Kobe wine and Kobe beef at the BBQ area of the Kobe winery "grape picking". ” and proposed a plan to brew wine from the harvested grapes and deliver it to your home in Hong Kong at a later date.
Next, under the theme of "Attracting Gastronomy Tourism Utilizing the Kobe Brand" (Toshi Takahashi, Masamichi Kinjo, Kanna Fukuda, Yuka Yada, Guencho Lau) won the Excellence Award.
At Tsukada Farm, we will provide Hong Kong wealthy people with dishes using Kobe beef and Kobe wine, a combination product that emphasizes the local brand, and a Kobe wine freemium model that also serves as an introduction event for Kobe wineries. A tasting party was held, and the proposal to hold a gastronomy walking event at a Kobe winery to provide Kobe beef to Hong Kong visitors to Japan was highly evaluated.
Congratulations to all the award winners.
In experiential learning, in order to solve the problems given in this way, it is necessary to make full use of the knowledge and skills that have been learned so far, and to independently learn the knowledge and skills that you have noticed that you are lacking. increase.In addition, it is necessary to carry out progress management and organizational management of the process leading to problem solving.
Through this process, students will acquire the practical skills needed in society, such as practical problem-finding skills, problem-solving skills, planning skills, management skills, and team organization skills.
Noriyoshi Nishimura Professor, Department of Tourism, Faculty of Contemporary Society (Department of Tourism, Faculty of International Communication from 2021)
⇒Department of Tourism, Faculty of Contemporary Society
