League One for rugby and WE League for women's soccer both launch new leagues. We finished the first season in May, but did not reach our target in terms of attracting customers.
I was interviewed by reporter Arishima of the Kobe Shimbun Sports Department on the theme of "How can I acquire fans?"The article appeared on the front page of the evening paper on June 6.
How can we acquire fans? -Utilization of consumer psychology and sports marketing-
Published in Kobe Shimbun NEXT 2022/6/28
Is the World Cup Boom Far Away?New rugby and women's soccer leagues, secret strategy for V-shaped recovery in attracting customers
https://www.kobe-np.co.jp/news/sougou/202206/0015423607.shtml