Department of Sociology News

2024.12.09 Department of Sociology News

[Faculty of Sociology] Professor Shimizu Michiko's comments were published in a Bloomberg web article.

Sanrio shares have risen 2.5 times since the start of the year thanks to a diverse range of characters following Hello Kitty

Bloomberg is a company that provides the latest financial news, market information, market analysis, market data, and financial information articles from around the world (headquartered in New York). December 12, Bloomberg WEB article"Sanrio shares have risen 2.5 times since the start of the year, thanks to a diverse range of characters following Hello Kitty."To our university Professor Michiko Shimizu, Department of Sociology, Faculty of SociologyThe comment was published.

In the article, Professor Shimizu explains the background to the rise in Sanrio's stock price:says.Professor Shimizu Michiko is a die-hard Hello Kitty fan who has been a fan for 50 years and has been researching Hello Kitty for a quarter century.

The economic impact of Hello Kitty and other popular characters...interestingfeelI'm sure there are many of you out there who feel the same way. Please read the article!

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