On Tuesday, May 13th, Professor Terai from our university's Faculty of Global Studies delivered a high school-university collaborative class to all 600 students at Hyogo Prefectural Kawanishi Meiho High School. The class aimed to teach students and teachers about the perspective of creating a sustainable society, and Professor Terai gave a lecture on the theme of "The Secret of Universal Studios Japan's Miraculous Revival," based on his own experience as a marketer while employed at Universal Studios Japan.
The lecture was 50 minutes long, but as a marketing approach to solving problems,
- Clarify the target for the problem to be solved
- Clarify the value you provide to that target
- Thinking about practical solutions
We used this method, incorporating group work.
Other than that
- Introducing various initiatives related to the SDGs using Universal Studios Japan as examples
- Important points and specific methods for deciding your career path (based on Professor Terai's own experience)
The lecture covered topics such as the above, and after the class the high school teacher commented that it was a highly participatory 50 minutes, with many students, from first to third year, staying focused until the very end.
