Prefectural Higashinada High School2Comprehensive Research for First GradersIAs part of the "Fukae Studies" class,KUISs) and high school-college collaborative classes11Month12In order to deeply explore the local and social issues that students are working on, experts in business administration and sociology2was sent as a lecturer.
[Professor Hida] "Failure is an opportunity" - Considering the use of areas under elevated railways through marketing
Faculty of Business OfProfessor Daijiro HidaIs "Considering the use of the space under the elevated tracks at Hanshin Fukae Station", we taught the basics of marketing to students working on local issues.
The class ended with Professor Hida's powerful message, "In order to advance inquiry-based learning,Learn from your mistakes and see them as opportunities to grow.It started with the words, "
Next, to take advantage of the strengths of the students' research theme, "the vacant lot under the Fukae Station overpass,"Innovative use cases for underpasses across the countryThis introduced students to the subject and stimulated their creativity.
And as the core of the lecture, the marketing secret**STP(Segmentation, targeting, positioning)In particular, the explanation of "positioning" involved a unique attempt to have a high school teacher give a presentation on "positioning in love," which created a great deal of excitement in the venue. Through this practical work, the students were able to"Strengths",I learned a technique for clarifying the goal of my research: "Who should I reach?"
[Associate Professor Yamamoto] Graduates talk about "Coexistence with Foreigners"
On the other hand, the group researching the topic of "Issues concerning foreigners" includes students from Higashinada High School.Alumni (25Faculty of Sociology and Faculty of Global Studies (2019) OfAssociate Professor Kosuke Yamamotogave a lecture.
theme"Ideals and reality towards a multicultural society" explains the history of the city of Kobe and its relationship with coexistence with foreigners.Contact hypothesis,Social Identity TheoryFrom the university's specialized perspective,How does Japanese society view coexistence with foreigners?This provided an opportunity to deeply consider this fundamental issue.
This collaborative class supported the students' research activities from both the perspective of "field-level knowledge" and "academic perspective," and served as a major driving force for further deepening the results of "Fukae Studies."
